This UX project involved designing a responsive website for an audiovisual production company. The goal was to create a clean, modern platform that showcases the company’s portfolio, highlights its services, and makes it easy for potential clients to get in touch. Through user research, wireframing, and prototyping, the final design focused on visual storytelling, intuitive navigation, and mobile-friendly layouts to reflect the company’s creative identity and meet user needs effectively.

Research

For this UX project, the research phase involved directly engaging with actual clients of the company through interviews. These conversations provided valuable insights into their goals, pain points, and overall experience with the company's services. By analyzing the responses, I was able to identify common patterns and user needs, which informed the development of a detailed user persona. This persona served as a foundational tool for guiding design decisions and ensuring the final product aligned with real user expectations.

User Persona

This user persona represents a typical client seeking audiovisual production services for a growing e-commerce brand. This persona helps guide design decisions by focusing on the needs, goals, and frustrations of a business owner looking for professional, reliable, and brand-aligned video content. Understanding this persona ensures the website is tailored to attract and support real-world users with similar needs.

Initial Wireframes

The initial hand-drawn wireframes outlined the structure of the homepage, service pages, about page, and contact page. These early sketches helped establish the layout and user flow, focusing on clear navigation and visual hierarchy. They served as a foundation for gathering feedback and refining the design before moving into digital wireframes.

High Fidelity Mockups

The high fidelity mockups for the ILLUZIONS Productions website brought the visual identity of the brand to life. The design emphasized clean layouts, bold visuals, and easy navigation to reflect the creativity and professionalism of the production team. Each page from the homepage to the contact form was crafted to highlight content clearly while ensuring a smooth and engaging user experience across devices.

What I Learned

This project deepened my understanding of how UX design can directly influence the success of a creative business. Working within the audiovisual industry taught me the importance of visually communicating credibility and creative energy from the first interaction. I learned how to:

Align visual design with brand identity to reflect the company’s artistic voice
Prioritize information architecture to clearly guide different user types such as artists, collaborators, and potential clients
Incorporate storytelling into design decisions to showcase work in a way that feels immersive and compelling